Impact

Influence, the classic book on persuasion, explains the psychological principles behind why people say "yes" to anything and how to apply these understandings. Dr. Robert Cialdini is an expert teacher in the rapidly growing fields of influence and persuasion. This highly regarded book is the result of 35 years of rigorous, evidence-based research and a three-year field study of what motivates people to change their behavior. You'll learn the six key principles and how to use them to become proficient in the art of persuasion¿and how to defend yourself against those who try to manipulate you. This book is ideal for all working people in all walks of life. The principles of influence will powerfully transform your personality and lead you to success. Obeikan Publishing